Privacy Policy

Data Privacy Notice

1. Identification

This privacy policy applies to Adtract Limited Company (“we,” “us,” or “our”). It outlines how we collect, use, store, and share data through our website and application, ensuring the protection and privacy of Personally Identifiable Information (PII).

2. Data Collection

We collect the following types of data from users of our website and application:

  • Personal Information: Includes name, mobile phone number, email address, and payment information for processing purchases, feedback, or complaints.
  • Third-Party Personal Information: Submitted to support eGift purchases.
  • User-Generated Content: Data voluntarily provided by the user, such as feedback, complaints, or inquiries.
  • Cookies and Tracking Technologies: Data collected via cookies and similar technologies for site functionality and analytics.

3. Data Usage

We use the collected data for the following purposes:

  • Authentication and Security: To manage and secure user accounts.
  • Purchases and Transactions: To process and fulfill purchases, including documenting purchase history.
  • User Experience: To personalize user interactions, including managing cookies and preferences.
  • Marketing Communications: To send newsletters, product updates, and other marketing materials, with user consent.
  • Analytics and Improvements: To analyze website and app usage through Google Analytics and other tools, improving user experience.

4. Data Sharing with Third-Party Tools

Adtract Limited may share specific user data with third-party tools, including AI models, to enhance the services we provide. The types of data that may be shared include:

  • Google calendar Usage Data: Such as calendar history and preferences.

These third-party tools are used to:

  • Personalize User Experience: Tailor content, recommendations, and services to individual users.
  • Support AI-Driven Features: Enable functionalities powered by AI models, such as personalized recommendations.

5. User Consent for Data Sharing

We are committed to ensuring that users have control over how their data is shared. Before any data is shared with third-party tools, we obtain explicit user consent through the following process:

  • Consent at Data Collection Points: Users are informed about the potential sharing of their data with third-party tools at the point of data collection. This includes clear and concise information about what data will be shared and for what purpose.
  • Opt-In Mechanism: Users are provided with an opt-in checkbox or toggle, allowing them to explicitly agree to the sharing of their data with third-party tools.
  • Opt-Out Option: Users can opt out of sharing their data with third-party tools at any time. This can be done through their account settings or by contacting us directly.

6. Disclosure

Adtract Limited’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

7. Data Sharing and Recipients

Your data may be shared with:

  • Internal Teams: Authorized personnel responsible for processing purchases, inquiries, and customer service.
  • Third-Party Service Providers: Partners such as Google Cloud, Google Analytics, and CookieYes, who assist in data processing and website functionality.
  • Legal Compliance: Authorities when required by law or to protect our rights.

8. Data Storage

Data collected through our website and application is securely stored on the following platforms:

  • Google Cloud: Your data is stored and encrypted both in transit and at rest, ensuring maximum protection.

9. Data Retention

We retain user data as follows:

  • Transactional Data: Retained for up to 12 months after the transaction is complete unless required for longer periods by law.
  • Account Data: Retained as long as the account is active or as required by law.
  • Marketing Data: Retained until the user opts out of receiving communications.

10. Data Transfer

Data access is limited to authorized personnel. Transfers to third-party service providers are secured through contractual agreements ensuring data protection standards are met.

11. User Rights

Users have the following rights regarding their data:

  • Access: You can request access to your data at any time.
  • Rectification: You can request corrections to any inaccurate data.
  • Erasure: You can request deletion of your data where appropriate.
  • Restriction: You can request that processing be limited to certain purposes.
  • Objection: You can object to data processing based on specific grounds.
  • Data Portability: You can request your data be transferred to another service provider.

We commit to responding to these requests within 30 days.

12. Opt-In & Opt-Out

Consent for data collection is obtained at the time of submission. Users can withdraw their consent or opt out by contacting us directly via the contact information provided below.

13. User Awareness and Control

To ensure users are fully aware of how their data is being used:

  • In-App Notifications: Users will receive in-app notifications explaining how their data will be used when interacting with features that involve third-party tools.
  • Privacy Policy Access: The updated privacy policy, which includes detailed information on data sharing practices, is easily accessible from within the app and on our website.

14. Contact Information

For any questions or concerns regarding how your data is shared, or to manage your consent preferences, please contact us at:

15. Security Measures

We implement robust security measures to protect your data, including:

  • Encryption: Data is encrypted in transit and at rest on Google Cloud.
  • Access Controls: Data access is restricted to authorized personnel only.
  • Regular Audits: We regularly review our security practices to ensure data protection.

16. External Links

Our website may contain links to external websites not controlled by us. We are not responsible for the privacy practices of these external sites. Users are encouraged to review the privacy policies of any linked websites.

17. Reporting & Complaints

If you have any concerns about how your data is being handled, please contact us first. If you are not satisfied with our response, you may contact the Data Protection Commission at:

18. Cookies

We use cookies to enhance your experience on our website. These cookies include:

  • Essential Cookies: Necessary for website functionality.
  • Analytics Cookies: Used to understand user interactions and improve the site.
  • Advertising Cookies: Used to deliver relevant ads.

You can manage your cookie preferences through your browser settings. For instructions on how to manage cookies, please refer to the following links:

To opt-out of Google Analytics tracking across all websites, visit this link: http://tools.google.com/dlpage/gaoptout.

19. Updates

We regularly review and update our privacy policy to ensure it reflects our current practices and complies with applicable laws. The most recent version will always be available on our website.

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